Our Outcome-Centered Design approach uses a narrative-based process that drives iterative solutioning and creates a tangible vision of the future. By combining design thinking, storytelling, Human Computer Interaction (HCI) and behavioral psychology, we can understand and design for optimal outcomes that help people and business thrive.
Yazin Akkawi is a Chicago based product and experience designer behind some of the most cutting-edge digital products. Founder of the globally ranked MSTQ, Yazin leads a multidisciplinary team to work at the intersection of art and psychology to design digital experiences that help people thrive.
Yazin derived the brand origins from his admittedly audacious mission: shape the future and enhance the human condition with design.
But as his father once reminded him, "You'll never know where you're going until you know where you came from," a philosophy that Yazin has applied to his design approach. So, Yazin looked to his past to find the representation of a firm focused on the future: the abbreviation of the arabic word Mustaqbal (مستقبل), meaning Future.